What Buyer Activity Tells Us About the Housing Market

Suburban neighborhood streetscape during sunset

Though the housing market is no longer experiencing the frenzy of a year ago, buyers are showing their interest in purchasing a home. According to U.S. News:

“Housing markets have cooled slightly, but demand hasn’t disappeared, and in many places remains strong largely due to the shortage of homes on the market.”

That activity can be seen in the latest ShowingTime Showing Index, which is a measure of buyers actively touring available homes (see graph below):

The 62% jump in showings from December to January is one of the largest on record. There were also more showings in January than in any other month since last May. As you can see in the graph, it’s normal for showings to increase early in the year, but the jump this January was larger than usual, and a lot of that has to do with mortgage rates. Michael Lane, VP of Sales and Industry at ShowingTime+, explains:

“It’s typical to see a seasonal increase in home showings in January as buyers get ready for the spring market, but a larger increase than any January before after last year’s rapid cooldown is significant. Mortgage rate activity this spring will play a big role in sales activity, but January’s home showings are a positive sign that buyers are getting back out there . . .”

It’s important to note that mortgage rates hovered in the low 6% range in January, which played a role in the high number of showings. What does this mean? When mortgage rates eased, buyer interest climbed. The jump in home showings early this year makes one thing clear – while rates may be volatile right now, there are interested buyers out there, and when mortgage rates are favorable, they’re ready to make their move.

Check out this article next

10 Things That Will Affect Your Property Value

10 Things That Will Affect Your Property Value

If you’re planning to sell your home, you want the property to be in the best possible condition. Even seemingly small issues with the house…

Read Article
About the Author
Graham Tracey
Graham is the Co-Founder and Team Leader for Greater Reston Living. He strives to use the latest data, digital marketing strategies, and negotiation tactics to support clients buying, selling, or investing in real estate. In addition to being a REALTOR®, Graham is a certified Pricing Strategy Advisor, designated Seller Representative Specialist, and certified by GRID as an agent expert on building wealth through real estate investment.