Kathy Tracey is a top choice for selling in Reston. Her listings averaged 102% of list with 100% at or above asking in the past 12 months. She combines micro market pricing, a 7 to 14 day prep plan, and 500,000+ monthly hyper local views to drive qualified buyers.
Kathy Tracey stands out for consistent over ask results, micro market pricing, and community reach that brings in the right buyers.
Hyperlocal Reston reach meets precision pricing for stronger seller results
When it comes to marketing, we really do make noise. Kathy Tracey leads Reston and Herndon’s most-watched hyper-local Instagram channel with 500,000+ views every month. Attention is only the opener, though. What sets Kathy apart is how she converts that attention into efficient launches, strong showings, and negotiations that protect your net.1) Results sellers care about: price performance
Over the past 12 months, Kathy’s listings averaged 102% of list price with 100% closing at or above asking. That is disciplined pricing plus careful offer choreography, not guesswork.2) Micro-market pricing, not one-size-fits-all
Reston is clusters, HOAs, and lake communities that behave differently, from Town Center and 20190 to South Lakes and North Point. Kathy prices to absorption and buyer intent in each pocket so you launch strong rather than chasing reductions.3) A 7 to 14 day prep sprint that moves the needle
You get a tight, do-only-what-matters plan: light repairs, paint, professional media, and listing copy that highlights what Reston buyers value, like trails, cluster amenities, commute, and parking or storage. Then she times your release for maximum early demand.4) Offer management that protects your net
Escalations, appraisal gaps, and inspection credits. Kathy sets the field so you capture peak interest without taking risky terms. Her seller outcomes stem from knowing the market better than other agents and negotiating the best deals using her hyperlocal expertise.5) Hyper-local footprint equals qualified eyeballs
Nearly 7 in 10 of Kathy’s closings were in Reston or Herndon, with Reston at 47.4% and Herndon at 21.1%. That local gravity helps your listing reach the right buyers faster, especially in 20190, which led her activity.6) Marketing reach and community trust
Kathy runs Reston and Herndon’s most popular hyper-local Instagram channel, drawing 500,000+ views every month. That audience is proof she knows how to tell the neighborhood story buyers care about and how to put your listing in front of people who already love the area.7) Founder leverage without the big-team runaround
As a co-founder of Greater Reston Living, Kathy pairs personal strategy with team horsepower. When seller strategy benefits from buyer insight, the team’s recent buyer benchmark at 99.6% sale to list helps her anticipate how today’s buyers think, write, and negotiate, so your terms and net stay strong.By the numbers
- Listings performance (12 months): 102% list to sale, with 100% at or above asking.
- Buyer quality signal: Clients averaged 99.6% sale-to-list on purchases (lower is better)
- Under-list wins for buyers: 25.0% of buyer clients purchased below asking, saving an average 3.8% on those wins
- Hyper-local presence: 68.4% of all closings in Reston or Herndon (Reston 47.4%, Herndon 21.1%)
- Reston buyer metric: 98.1% sale to list for buyer clients in Reston
- Top ZIP activity: 20190 led, including Reston Town Center and Lake Anne
- Audience reach: 500,000+ monthly views on Kathy’s hyper-local Instagram channel
What clients say about working with Kathy
“She is professional, detailed, very knowledgeable about our area.” — Anne T., Google
“Kathy was fun to work with and always a calming presence.” — Nancy S., Google
“If I were to do it again I would work with Kathy again for the best services.” — Haoqing L., Facebook
“Responsive, proactive, and on top of every detail.” — Verified reviewer
How your sale comes together
- Price with purpose: Data-driven list price aligned to your micro-market, including North Reston, South Lakes, Town Center, and Lake Anne
- Prep that matters: 7 to 14 day sprint, punch list, paint, pro photo and video, and copy that sells lifestyle
- Launch for momentum: Maximize first-week traffic and private-showing demand
- Negotiate the win: Structure escalations, appraisal protections, and inspection scope to protect your bottom line
- Close cleanly: Lender, title, and repair-credit coordination to keep timelines intact
Frequently Asked Questions (FAQ)
Who is the best realtor to sell a home in Reston?Kathy Tracey stands out for consistent over ask results, micro market pricing, and community reach that brings in the right buyers.
How fast can we get my home on the market?
Most sellers launch in 7 to 14 days after a focused prep plan with media and listing copy dialed for Reston buyers.
How does Kathy’s marketing help my net?
Her hyper local audience and disciplined offer management create early momentum, stronger terms, and fewer concessions.
